Virtual Assistants - Create A New Income Stream In 15 Minutes
July 27th, 2009 | 
Author: Are you using multiple streams of income business model for your virtual assistance business? Instead of only selling your time for money, you should also sell products on your web site. These products could be e-books, audio recordings, special reports and others. The money you can earn by selling these products will allow you work fewer hours while still making money.
Many virtual assistants tell me that they do not want to create their own e-books and audio recordings, but they still want to create multiple streams of income. They still want to work fewer hours while still making enough money and having multiple streams of income.
If you are a virtual assistant, who wants to create multiple streams of income, but doesn’t want to create your own e-books, special reports and audio recordings, the option is to become an affiliate and sell other people’s products. It takes five minutes to sign up for an affiliate program and start using it to make money.
So, what is an affiliate? An affiliate is someone who sells other people’s products and receives commissions for every sale. Affiliate marketing involves selling others’ products and receiving commissions for every sale.
It is easy to become an affiliate to sell products; all you need to do is join someone’s affiliate program. Joining an affiliate program does not cost anything. There are no minimums to sell, so you can sell at your own pace. When you join an affiliate program, you will receive your own unique id you use to link to products you are promoting. You make money by selling products.
There are many products you can sell online through affiliate programs. How can you pick affiliate programs that are right for you? Since you are already working with a target market for your virtual assistant business, I recommend that you pick products that appeal to your target market. It is much easier to sell products to an already existing target market than to start working with a completely new target market. Selling products to your current target market will help you create revenues in the shortest amount of time.
Virtual assistants, remember, even if you do not want to write your own e-book or teach your own teleseminar, you can still create another stream of income in just 15 minutes. To do that, find products that your target market needs and wants, sign up to become an affiliate for those products and start selling those products and earning commissions.
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Creative Ways To Make Money…
There are many creative ways to make money, let’s face it, however the question you need to ask is:
“How many actually work”.
Since starting our own work from home business in 1998 we have been exposed to many so called opportunities that I have given up counting. We have lost tens of thousands of dollars on programs and systems that have promised the world and delivered nothing except a smaller bank balance.
I am not sure if you are like me or not, I have had enough of doing all these different things and getting no where. Spending money and time in the hope that it would work but nothing does.
This is the reason for this article. It is my hope that you will take this information and put some action behind it. I am going to show you how you can think of your own creative ways to make money, rather then give you ways. You see, if I am the one giving you the ways to make money then you can almost guarantee that someone else is already doing the thing that I am telling you to do, more then likely better then you could. We are going to take you through how you can actually find out what you can do simply and easily to get started making money from home in a way that feels good to you.
So let me give you some guidelines to work with. Remember these are just guidelines, they are meant to help you get started and head in the right direction.
I am going to give you my preference at the bottom as I believe it is the most powerful and gets very big, long term results.
How do you come up with creative ways to make money?
1. Sit back and ask yourself WHY are you wanting to make more money? I get you to think about this question first because when you actually know what your burning desire is, you will want to keep going even when times are difficult in your business. It does not matter how creative you are in your ways to make money, you will still go through times when you will want to quit and throw in the towel. Knowing why yo are doing something will make you think twice about stopping.
2. Look at what it is you are good at? Too many people go off and do something they have never done before or no skill in doing it. Here are some questions you can ask yourself to help you ascertain what you are good at:
- Do you like people?
- Do you like using computers?
- What did you like most about your last job or business?
- What did like Least about your last job or business?
- If there was one job you ever had that you actually felt like this was the best what was it and why did you feel that way?
- What education have you had?
So now grab a sheet of paper and divide it into two columns. Label the first column things I like the second column things I don’t like and start filling in the columns. Next put a tick next to the things in both columns that you actually do well whether you like them or not.
Now ask yourself these questions.
Use this information now and start a new sheet of paper and start working on different ideas that you have around the things that you like and are good at. Get on Google and start typing those things in as it may start your brain thinking about what else is out there around that topic or subject.
Like I said at the start there are plenty of creative ways for you to make money. You just need a place to start.
We show people how to start in business for themselves from home. Showing them how to use the skills and talents they have and make money doing what we do. It is fun and rewarding.
I know the information we have given you around creative ways to make money may not give you all the answers, NOTHING WILL. You have to search out yourself what it is that will drive you, what it is that gives you passion and excitement.
We hope this helps you.
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Work From Home Training Online…Want Some?
Work from home training online…everyone wants in! But there are very few RELIABLE PLACES to turn for the right kind of internet training online.
Virtual Niche Assistant is simply a marvel when it comes to step by step instructions on work from home training online!
Let this course show you exactly what the professionals do and how easily they do it!
You are sure to run into a blitz of work from home training online offers. Virtual niche assistant stand heads above what you are about to find!
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Learn About Web 2.0 Internet Marketing
If you’ve ever been involved in a small business, or possibly even a home-based business then you’ve most likely hit the brick wall, just as many people do. No, I’m not talking about start up capital, or operating expenses, because starting a home business is actually one of the most affordable ways for the average person to break into the world of business, and break out of the world of 9 to 5 slavery.
The brick wall that I’m referring to is that of creating exposure for your products and services, and generating traffic for your web sites, presentations, and business briefings. In fact, one can very quickly find themselves pulling out their hair with shear frustration and confusion.
What once was a world of duplication, manipulation, and old school marketing, has in a matter of a few short years been swept aside by those on the cutting edge of the Internet landscape. The cutting edge of what has become the world of web 2.0. Unfortunately, despite the trends, most people really do not know what web 2.0 really is.
Of course, it’s cutting edge, it’s now, it’s happening, but are you using it?
Don’t get me wrong, web 2.0 Internet Marketing is not rocket science, but you do need to be armed with the basics. Just putting a few video clips on your site, or tossing up an audio file or two that people can access or download does not make your site a web 2.0 experience. In fact this has been done for years, but what does make it web 2.0?
Here are a few things to consider before jumping head long into the world of web 2.0 Internet Marketing, and possibly a few suggestions that may make your transition into this world a bit easier.
Architecture of Participation
The first element of a well-designed web 2.0 experience is something called the Architecture of Participation. You might also hear things like RIA (Rich Internet Applications), or even SOA (Service Oriented Applications).
Despite the use of fancy buzzwords, this simply refers to the user experience. Is the site pleasing to the eye, easy to use, and most importantly does the site make it possible for visitors to participate in the content of the web site?
This could best be demonstrated by taking a look at sites such as YouTube.com, EzineArticles.com, as well as social networking sites like MySpace.com. Each of these examples has a very well planned Architecture of Participation.
Mash Ups & Integration
The next element of a true web 2.0 experience is often called the mash up, or content integration. This is actually quite simple. Again, going back to sites like MySpace.com, you’ll see that participants can implement many different sources of web content. You’ll not only see video and audio, but you’ll also see blogs, comments, and networks of friends. Many sites will also integrate content from multiple sources or sites onto a single, new web site that generates fresh content on the fly, ready for eager site visitors.
Mashing multiple streams of content onto a new web site is where the term Mash Ups actually came from, which here again, is not rocket science when you determine what content your visitors might like to see, hear, or read. It’s simply a matter of pulling the appropriate content and mashing it up into one convenient place.
Social Networking
Finally, social networking is a big part of web 2.0. Of course, it’s deeply routed in the Architecture of Participation, and it almost always implements the mash up to create unique content, but the unique factor in social networking is that it’s designed to bring like minded people together.
Networking is the key to building successful long-term business relationships, but if you’ve ever hit your friends and family up with a business opportunity, you’ve probably discovered that they’re not always as like-minded as you might have originally hoped.
Tapping into such social networks can put you, and your business or opportunity in front of literally millions of potential prospects and future business partners, and because you are networking with like-minded people, you’re not forced to go old school when it comes to pitching your opportunity or product.
Over all, web 2.0 is a major departure in traditional marketing, and is light years beyond the days of mass mailing and classified ad submission. It is a whole new mindset in terms of building relationships, by simply rethinking the design process of your next web site, and oh yeah, the best part is that web 2.0 will cost you absolutely nothing to implement into your business.
Basically, the key to web 2.0 Internet Marketing is in the user experience. Gone are the days of sit and stare web sites. With a little creativity, and a touch of web 2.0, it’s now possible to turn a one way experience into a two way stream of communication, which is the key to any business success.
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Internet Marketing Companies, Online Marketing Degree, Online …
ONLINE MARKETING SERVICE
Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It’s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.
Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.
Here are some of the processes that the company should consider in getting their online marketing more effective:
1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.
2. Develop the Plan - the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company’s efforts of each member, a more suitable and easy way of conducting the plan can be performed.
3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.
4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company’s effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won’t have second thoughts of paying a good amount for a good service that the company offers. Clients’ satisfaction are very vital when it comes to consideration about the company’s main goal.
ONLINE MARKETING DEGREE
Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.
A more easy way to determine whether you’re making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.
A slight example on the online marketing degree is the Bachelor of Science in Business Administration - Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potentialthat define success.
Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
INTERNET MARKETING COMPANIES
Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.
Internet Marketing Companies work solely towards getting their client’s product or services marketed online, and this is really becoming something that modern businesses can’t live without. Obviously, an Internet marketing company can’t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.
The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.
The services that an Internet marketing Company offers aren’t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.
An Internet marketing company does not simply build a website or promote a website… They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.
An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.
Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.
There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.
However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.
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Category: Training | 
Tags: Internet Marketing Companies, Online ..., Online Marketing Degree | 
No Comments »Streaming Web Audio For Internet Marketing
Putting MP3 audio files on the Internet isn’t something new or recently invented, technology, it has been making noise online for quite a number of years, but has never had been quite so popular and talked about as it is in today’s internet market. There is definitely a buzz around it today.
When I first started multimedia design seven years ago, MP3 audio files were already spread around the Internet. MP3’s popularity rose rapidly after Napster released their P2P file sharing network program in 1999.
Because the MP3 file size is much smaller then ‘MOV’, ‘WAV’ audio format, and has better sound quality, it didn’t take too long for MP3 to become a major digital audio format of Internet.
Today, it continues to dominate the Internet’s audio market, and has remained unchanged as the best choice among digital audio music formats.
Historically, there was a lack of Internet speed and the size of computer hard disks and ROM’s were relatively small and expensive. Especially MP3 files had to be converted from ‘MOV’ or ‘WAV’ file formats and the audio recording, editing hardware and software was very complicated to use, as well as very expensive and only professional studios had deep enough pockets to purchase.
Therefore, it had never been an easy tool for Internet marketers and web developers to use to their advantage. I can still remember the struggles to compress the audio files, and balancing the quality of the sound, to make it 28.8kbps modem compatible.
Very few business websites had web audio in their website, and the ones who did were only there as background music. There wasn’t any marketing purpose or strategy behind it. It was largely designers showing off their ‘advanced tricks’, trying to impress their employers, essentially an ‘e-toy’ for website designers.
Today, the Internet bandwidth is no longer a major impediment to Internet multimedia data transferring. Technology continues to evolve at lightning speed, computers now have massive capacities and the price of hardware has dramatically dropped, making it possible for web hosting company to provide a large amount of server space for website owners to store and transfer audio and video content, at an enormously low cost.
But the price of audio editing software remained relatively high, with more advanced features, but still posed a barrier to Internet marketers who intended to make audio a part of their Internet marketing.
This presented an opportunity for Internet Marketers and software developers. Together, they have worked out these issues, limiting seldom used advanced features, keeping only the most utilized, and developed a much more simple software for web audio recording.
This new web audio software and related services has been sold and used by Internet marketers and online business owners throughout the past few years and the results are quite convincing.
Some have claimed their sales conversion rate to have increased by 40) just by adding the audio sales litter on their web page. Can this be true? I will discuss this in more depth in another issue, but absolutely, web audio and video added a new ‘depth’, a new dimension to Internet marketing. It is mainly used for audio newsletters, web audio sales letters, audio testimonials, recorded tele-seminars, raining materials and more.
It is a very simple piece of software. If you know how to talk, and how to click, you can record your message and put it online. No experiences or technical know-how necessary, no special equipment needed, except a microphone connected to your computer.
I still use the advanced Pro version audio/video production software for my complicated projects, but I like to use this small, and feature-focused software for the smaller single task projects, because of the simplicity and the time saving. And the price of the software is so cheep!
For those who don’t have a computer, can’t figure out how to plug in the microphone into their computer, or are too lazy to do so, some marketers have even designed a telephone system for recording audio files for them.
You simply pick up phone, dial their number, record your message on their system, and they will deliver your audio file to your website. But you have to pay a monthly fee for your laziness, and you still have to pick up your phone and dial the number.
Some dedicated web hosting companies, such as the one I use, ThirdSphere, also jumped onto this new trend, including related features in their service package to gain sales. It provides Flash Audio Generator, Flash Video Generator software, and helps web designers to convert their pre-recorded audio and video file to a lightweight FLV file to be put online.
As a new highly effective Internet marketing method, streaming web audio and video will continue to grow in the Internet marketing realm and continue to grasp at Internet marketers and visitors’ attention for a number of yeas, until the day when all sites on Internet have a voice and talk to us.
For more information about how to use streaming web audio as am effective internet marketing method, and how to recording a mp3 audio for website use, please visit:
http://www.webaudiorecording.com
http://www.smartnewbies.com
http://www.webaudiorecording.com/recommends/WebHostForStreaming
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Train for Online Marketing Wealth
Internet Marketing Companies, Online Marketing Degree, Online Marketing Service
ONLINE MARKETING SERVICE Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It’s about b…
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Multi Level Marketing is a venerable and legitimate way of doing business in the modern world. Multi Level Marketing is a system which is slightly better than working for someone and being a salesman…
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Most Effective Internet Marketing Tools that Work
Effective Internet Marketing Tools that Work
by: Dirk Wagner 7eb
Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right strategies, your site may not attract the all-important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.
There are different internet marketing tools that you can utilize. All of these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.
People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site’s content must have favorable keyword density that is search engine-friendly. Content is one of the most important internet marketing tools by itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.
Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must utilize other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. This search engine tallies its search results for that particular keyword according to the amount that people bid. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic. Google Adwords and Yahoo’s Overture are the two most popular sites who offer pay per click services today.
These are just two of the many internet marketing tools that you can utilize to achieve high website traffic. There are other techniques and methods you can use to make your site gain more visitors that will translate into profit for you. Internet marketing tools are indispensable in the highly-competitive world that is the World Wide Web.
About The Author
Dirk Wagner provides needed marketing tools and reviews. Visit http://www.internetmarketingoasis.com to get his #1 marketing toolbar with hundreds of secret resources. At http://www.team4success.biz he provides his free home business online course.
This article was posted on October 06, 2005
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Focusing On Internet Marketing Successes
One of the prime motivations for Internet marketing is that you don’t want to be in the same place you are right now - in 12 months.
In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site.
The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from now. They may also find their business has declined in total sales revenue.
How is that possible?
This is an interesting question especially when, from all appearances, the business owner IS paying attention to their business and that the sales are brisk. It can also seem baffling when it appears that the business owner is busier than they have ever been.
The problem may be that some of the details of business should be delegated to other employees, especially if the business is of significant size.
The sad truth is some business owners are spending too much time in the mailroom and not enough time in long-term strategic planning. Online business grows as new ideas are developed and implemented.
It is not unlike an architect spending all his or her time developing the entryway of a new luxury hotel while failing to draw up plans for the rest of the building. It looks nice from the outside, but the inside is in disarray.
What this means, in the broadest terms, is that you need to pay attention to all aspects of your online business. If you don’t feel adequate to manage certain aspects of the business then find someone who can. When you neglect certain aspects of your business you will almost always run the risk of a loss of long-term business. You will also be subjected to feast or famine cycles where you may have more work than you can handle for a period of time and not enough work for an equal or greater length of time.
It’s a given that you find your business to be an important part of your life. You have invested a lot in the success of your business and that investment is too great to simply allow glaring marketing omissions to go unchallenged.
Sometimes business owners adopt an out of sight - out of mind mentality. They avoid those things that are not on their immediate radar. They push back all those things that are not fires to attend only the tyranny of the urgent.
Internet marketing is one of the very first things to be cast from view for many businesses. The reason this is true is because the role of marketing seems to have little intrinsic value for those online shops that are currently doing a brisk business. It appears to be a sign that they did everything right and can move on to the role of bean counter.
Learn the art of balancing your business interests and include marketing as a prime component for achieving future goals.
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The Biggest Internet Marketing Secret
In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest ’secret’ in Internet marketing.
At this point, you’re probably wondering? ‘What’s the BIGGEST secret?’
Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.
In many industries, this results in optimizing for the wrong results. What do I mean by that?
I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients’ products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.
Thus, without realizing it, I wasn’t collecting all the necessary information for me to complete a sale (that is, I wasn’t asking for a phone number because I knew this would reduce my opt-in rate). Most of the ‘gurus’ who are teaching list building don’t take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!
Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the ‘thank you’ screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.
What does this have to do with the biggest secret in Internet marketing? Simple…the most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in rate…but I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.
So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.
Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.
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